Commodity Culture And Commodity Fetishism
The United States is considered a commodity culture that is a culture in which commodites are central to cultureal meaning , if you dont know commodities are defined as things that are bought and sold in a social system of exchange. commodity also shows are world who we are the clothing we wear the music and cosmetics we use and the cars we drive. advetisments for example encourage consumers to think of commodities as central means throught which to convey as a stated in my last blog buy telling ese if you buy these products. many people who do these things are coke , puma and adidas brands , they use tactics such as sells a kind of pseudoinindividuality , which is defined as a feacture of the product of the culture industry, in which a false sense of you indiduality is sold simultaneously to many people. this changes are giving meaning and values its crucial to an understanding of consumer cultures.
marxist uses a good theory on capitalism functions its a system of valuses that most of our societies are so familiar with athat we rearly examine its underlying assumption, thats were commodites have both are values which refers to their particular use in a paricular sociey and exchange valuse. in chish refers to an exchange. its unbelieveable on that amount of things today that arent mad in the united states i work at a retal sotre jcpennys and everything is made in china these days, reare amount of things are made in the united states so that tells me that are united states is laxy they also would rether pay china to make are products in which we are to deal with several different disease form the podructs they use such as lead posison we get this form the cups and plates the paint they use is different from ares. thats why every year children and adults dye form this because its not caught fast enough. what also tells me about the united states is the labor wokr they would rather pay 10 cents an hour than paying are employees in united states 7.25 an hour the people in china dont need that much money like we do because things are cheaper their than hear. for example a gallion of milk can run 3 to 5 dollars depending on where you go thats crazy for milk.
many advertisers use things that are in style or the major population like to sell too such as the nike ad for 2007 the women are in a gym and they are considered looking like hell. they tell women wear nike and dont look like hell as if those who dont wear nike look like hell nike is adept at selling empowerment , (here , permission to " look like hell" at the gym while they retaining codes of gaxe and apperarnce mangagement. whats funny about this advertimsnet is thye dont look like hell/ what there seling is empoverment , independence and action. these girls dont look like there in you average gym they look as if there dance like of the move step up where its street dance. they give that impression that if you where nike you could dance and look tight and fit like these girls sorry but that would never happen advetisments win buy people buying whats on the cover not the product but the person on that cover or there point they try and to convey. the world today is turning into a big commodity culture everyone buys to make them self look better than the next person life should not be what you look like or display it should be what makes you different inside from everyone else. soo dont let advertisments buy you cause thats what they are trying to do , buy what you need and what fills your self aculization maslows theory of self fullfillment dosent say buying prodcuts would make you happy its love and belonging well i guess beloinging is where you think you have to buy that to be involved if people dont except you for who you are there not you friend. be smart not dum
-heidi rodriguez
Tuesday, April 7, 2009
Friday, April 3, 2009
Advertising, Consumer Culture, and Desire.
Advertising, Consumer Culture, and Desire.
The world revolves around advertisment starting with television, news papers , magazines , movie thearter and also on billaboards the list goes on, everything that starts with making money want to get noticed so they can widely produce but is that what the world is turning to all baout products, fancy cars and clothing. also advetisments do a good job by lying to its consumers by telling them there products would make them look the best or make them look like the person that is displaying their product or as popular if they yous that product. Advertisments are making an abstarct world, often a fantastic one that is situated not in the present but an imagined future of what can happen if they yous their product. they also make the prodmise of a better self image , a better apperarance more prestige and fulfillment, also many advertisments have tactics they use to interpreat there message to there consumers marketers also sometime us the techniques of gurilla marketing and viral markeing by which they tap inso social networks in which consumers communicate.
consumers went out of there way to develop rise of modernity and the historical emergence of capitalism as an economic force throughout the world capialism as a system depends on the production and consuption of large amounts of goods, well beyound whats necessary. so this tells me that the world is not buying what is necessary needs their buying to fill their happiness. Thats where individual choice is sometimes propesed in the langueage of advertisment as an enormously imporatant thing crucial to a persons happiness and to the functioning of a socety in a consumers socity, the indivdual is confronted with and surrounded by a vast assortment of goods. the characristic of these good change s time goes by constatly. many things change as we know it form kids have you ever had a favorite creal growing up and later in life you think about that and go shopping and relaise its not the same box so you wounder if thats it, you then begin to tast the cereal and it dosent tast the same form advertisment changing always trying to make it better they change the consumers view on that item and they loss business with that brand.
when consumers and advertisments change they look at it as if there making a ridse in sumerism thay are but in between ther changing the wold. there is a constisting change or renewing or old products in which change in price due to the change of making it better so we pay for them thinking and not leaving the same as is. This is in which makes the world poorer and poorer. the richer get richer and poorer get poorer. that saying is very tru do to all of these different change it never effects the rich but diffently the poor. the irse of onlince commerce sine the 1990"s had dramticall reconfigured this relationship of consumerism to space. intially, unlike buying from the store you would notice its cheaper because online consumerism promised to eliminate the necessity of bearing overhead costs of a physical retail space ( a store, a mall) for the sale of goods to conumers (while at the same time adding significant amounts for shipping to Consumers.
many products meaning change overtime too along with price such as coca- cola back in the 1890's it was used for headaches and exhaustion today children and adults drink it as if is was water the sugar contents and acids inside coca-cola make the body blod out this creates many health problems along with weight problems majority of united states is over weight due to them not knowing what there eating ro drinking there was an old saying whatyou put in your mouth is what you are. when you put tones of sugar you body will be large and it will be hard for you to do things you used to do. this can also create heart and high chlorestrail problems. so when watching an advertisment for something think about how long you want to live it helps for things that arnt good for you.
- hedy rodriguez
The world revolves around advertisment starting with television, news papers , magazines , movie thearter and also on billaboards the list goes on, everything that starts with making money want to get noticed so they can widely produce but is that what the world is turning to all baout products, fancy cars and clothing. also advetisments do a good job by lying to its consumers by telling them there products would make them look the best or make them look like the person that is displaying their product or as popular if they yous that product. Advertisments are making an abstarct world, often a fantastic one that is situated not in the present but an imagined future of what can happen if they yous their product. they also make the prodmise of a better self image , a better apperarance more prestige and fulfillment, also many advertisments have tactics they use to interpreat there message to there consumers marketers also sometime us the techniques of gurilla marketing and viral markeing by which they tap inso social networks in which consumers communicate.
consumers went out of there way to develop rise of modernity and the historical emergence of capitalism as an economic force throughout the world capialism as a system depends on the production and consuption of large amounts of goods, well beyound whats necessary. so this tells me that the world is not buying what is necessary needs their buying to fill their happiness. Thats where individual choice is sometimes propesed in the langueage of advertisment as an enormously imporatant thing crucial to a persons happiness and to the functioning of a socety in a consumers socity, the indivdual is confronted with and surrounded by a vast assortment of goods. the characristic of these good change s time goes by constatly. many things change as we know it form kids have you ever had a favorite creal growing up and later in life you think about that and go shopping and relaise its not the same box so you wounder if thats it, you then begin to tast the cereal and it dosent tast the same form advertisment changing always trying to make it better they change the consumers view on that item and they loss business with that brand.
when consumers and advertisments change they look at it as if there making a ridse in sumerism thay are but in between ther changing the wold. there is a constisting change or renewing or old products in which change in price due to the change of making it better so we pay for them thinking and not leaving the same as is. This is in which makes the world poorer and poorer. the richer get richer and poorer get poorer. that saying is very tru do to all of these different change it never effects the rich but diffently the poor. the irse of onlince commerce sine the 1990"s had dramticall reconfigured this relationship of consumerism to space. intially, unlike buying from the store you would notice its cheaper because online consumerism promised to eliminate the necessity of bearing overhead costs of a physical retail space ( a store, a mall) for the sale of goods to conumers (while at the same time adding significant amounts for shipping to Consumers.
many products meaning change overtime too along with price such as coca- cola back in the 1890's it was used for headaches and exhaustion today children and adults drink it as if is was water the sugar contents and acids inside coca-cola make the body blod out this creates many health problems along with weight problems majority of united states is over weight due to them not knowing what there eating ro drinking there was an old saying whatyou put in your mouth is what you are. when you put tones of sugar you body will be large and it will be hard for you to do things you used to do. this can also create heart and high chlorestrail problems. so when watching an advertisment for something think about how long you want to live it helps for things that arnt good for you.
- hedy rodriguez
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