Advertising, Consumer Culture, and Desire.

Advertising, Consumer Culture, and Desire.

The world revolves around advertisment starting with television, news papers , magazines , movie thearter and also on billaboards the list goes on, everything that starts with making money want to get noticed so they can widely produce but is that what the world is turning to all baout products, fancy cars and clothing. also advetisments do a good job by lying to its consumers by telling them there products would make them look the best or make them look like the person that is displaying their product or as popular if they yous that product. Advertisments are making an abstarct world, often a fantastic one that is situated not in the present but an imagined future of what can happen if they yous their product. they also make the prodmise of a better self image , a better apperarance more prestige and fulfillment, also many advertisments have tactics they use to interpreat there message to there consumers marketers also sometime us the techniques of gurilla marketing and viral markeing by which they tap inso social networks in which consumers communicate.

consumers went out of there way to develop rise of modernity and the historical emergence of capitalism as an economic force throughout the world capialism as a system depends on the production and consuption of large amounts of goods, well beyound whats necessary. so this tells me that the world is not buying what is necessary needs their buying to fill their happiness. Thats where individual choice is sometimes propesed in the langueage of advertisment as an enormously imporatant thing crucial to a persons happiness and to the functioning of a socety in a consumers socity, the indivdual is confronted with and surrounded by a vast assortment of goods. the characristic of these good change s time goes by constatly. many things change as we know it form kids have you ever had a favorite creal growing up and later in life you think about that and go shopping and relaise its not the same box so you wounder if thats it, you then begin to tast the cereal and it dosent tast the same form advertisment changing always trying to make it better they change the consumers view on that item and they loss business with that brand.


when consumers and advertisments change they look at it as if there making a ridse in sumerism thay are but in between ther changing the wold. there is a constisting change or renewing or old products in which change in price due to the change of making it better so we pay for them thinking and not leaving the same as is. This is in which makes the world poorer and poorer. the richer get richer and poorer get poorer. that saying is very tru do to all of these different change it never effects the rich but diffently the poor. the irse of onlince commerce sine the 1990"s had dramticall reconfigured this relationship of consumerism to space. intially, unlike buying from the store you would notice its cheaper because online consumerism promised to eliminate the necessity of bearing overhead costs of a physical retail space ( a store, a mall) for the sale of goods to conumers (while at the same time adding significant amounts for shipping to Consumers.

many products meaning change overtime too along with price such as coca- cola back in the 1890's it was used for headaches and exhaustion today children and adults drink it as if is was water the sugar contents and acids inside coca-cola make the body blod out this creates many health problems along with weight problems majority of united states is over weight due to them not knowing what there eating ro drinking there was an old saying whatyou put in your mouth is what you are. when you put tones of sugar you body will be large and it will be hard for you to do things you used to do. this can also create heart and high chlorestrail problems. so when watching an advertisment for something think about how long you want to live it helps for things that arnt good for you.


- hedy rodriguez