Sunday, May 3, 2009

"Postmoderism"

The term postmodernism refers to a very complex ideological movement that concerns the entire cognitive field, from music to architecture, from movies to philosophy, from technology to sociology. As an academic subject or object of study its origin can be dated to the middle 1980 s, but as a historical process it is much more difficult to date. postmoderism has made movements that constituted modernism. The term has become ubiquitous in contemporary discourse and has been employed as a catchall for various aspects of society, theory, and art. Widely debated with regard to its meaning and implications, postmodernism has also been said to relate to the culture of capitalism as it has developed since the 1960s. In general, the postmodern view is cool, ironic, and accepting of the fragmentation of contemporary existence. It tends to concentrate on surfaces rather than depths, to blur the distinctions between high and low culture, and as a whole to challenge a wide variety of traditional cultural values. Postmodernism was originally a reaction to modernism. Largely influenced by the Western European "disillusionment" induced by world war 2 postmodernism tends to refer to a cultural, intellectual, or artistic state lacking a clear central hierarchy or organizing principle and embodying extreme complexity, contradiction, ambiguity, diversity, interconnectedness or interreferentiality in a way that is often indistinguishable from a pardoty of itself. It has given rise to charges of fraudulencePostmodernism was originally a reaction to modernism Largely influenced by the Western European "disillusionment" induced by world war 2, postmodernism tends to refer to a cultural, intellectual, or artistic state lacking a clear central hierarchy or organizing principle and embodying extreme complexity, contradiction, ambiguity, diversity, interconnectedness or interreferentiality in a way that is often indistinguishable from a pardoty of itself. It has given rise to charges of fraudulence.

Postmodernism literally means after the modernist movement. While modern itself refers to something "related to the present", the movement of modernism and the following reaction of postmodernism are defined by a set of perspectives. It is used in critical theory to refer to a point of departure for works of literature,drama,architure,cinema and design, as well as in marketing and business and the interpretation of hisory , law and culture in the late 20th century.

Simulacrum is a pen and paper roleplaying game. Players create imaginary characters, record various information about their history and abilities, and imagine what that character would do in a variety of situations, linked together with a plot and story, like a book or movie. The object of the game is not to win, but just to have fun -- by telling a story, exploring the mind of another person, enjoying the company of others, by taking part in the creation of another world, and by seeing your character, something you created, evolve and change over time. my example of this reminds me of when i was a little girl i usted to make believe i was in a different world with vampire that lust for your blood me and my cousin would make a cave out of the boshies that were in the back yard and we would have diffent name and abilites that would win against the vampire i was a queen that had the abilitiy to kill you within two to five feet by blowing a poision kiss i also had the ability to throw you with wind that i have created its another world you created and till this day we still think about those funny games we usted to play.

Reflexivity is an act of self-reference where examination or action 'bends back on', refers to, and affects the entity instigating the action or examination. In brief, reflexivity refers to circular relationships between cause and effect. A reflexive relationship is bidirectional; with both the cause and the effect affecting one another in a situation that renders both functions causes and effects. Reflexivity is related to the concept of feedback and positive feedback in particular.
An example is the interaction between beliefs and observations in a marketplace: if traders believe that prices will fall, they will sell - thus driving down prices, whereas if they believe prices will rise, they will buy - thereby driving prices up.

Tuesday, April 7, 2009

Commodity Culture And Commodity Fetishism

Commodity Culture And Commodity Fetishism


The United States is considered a commodity culture that is a culture in which commodites are central to cultureal meaning , if you dont know commodities are defined as things that are bought and sold in a social system of exchange. commodity also shows are world who we are the clothing we wear the music and cosmetics we use and the cars we drive. advetisments for example encourage consumers to think of commodities as central means throught which to convey as a stated in my last blog buy telling ese if you buy these products. many people who do these things are coke , puma and adidas brands , they use tactics such as sells a kind of pseudoinindividuality , which is defined as a feacture of the product of the culture industry, in which a false sense of you indiduality is sold simultaneously to many people. this changes are giving meaning and values its crucial to an understanding of consumer cultures.


marxist uses a good theory on capitalism functions its a system of valuses that most of our societies are so familiar with athat we rearly examine its underlying assumption, thats were commodites have both are values which refers to their particular use in a paricular sociey and exchange valuse. in chish refers to an exchange. its unbelieveable on that amount of things today that arent mad in the united states i work at a retal sotre jcpennys and everything is made in china these days, reare amount of things are made in the united states so that tells me that are united states is laxy they also would rether pay china to make are products in which we are to deal with several different disease form the podructs they use such as lead posison we get this form the cups and plates the paint they use is different from ares. thats why every year children and adults dye form this because its not caught fast enough. what also tells me about the united states is the labor wokr they would rather pay 10 cents an hour than paying are employees in united states 7.25 an hour the people in china dont need that much money like we do because things are cheaper their than hear. for example a gallion of milk can run 3 to 5 dollars depending on where you go thats crazy for milk.

many advertisers use things that are in style or the major population like to sell too such as the nike ad for 2007 the women are in a gym and they are considered looking like hell. they tell women wear nike and dont look like hell as if those who dont wear nike look like hell nike is adept at selling empowerment , (here , permission to " look like hell" at the gym while they retaining codes of gaxe and apperarnce mangagement. whats funny about this advertimsnet is thye dont look like hell/ what there seling is empoverment , independence and action. these girls dont look like there in you average gym they look as if there dance like of the move step up where its street dance. they give that impression that if you where nike you could dance and look tight and fit like these girls sorry but that would never happen advetisments win buy people buying whats on the cover not the product but the person on that cover or there point they try and to convey. the world today is turning into a big commodity culture everyone buys to make them self look better than the next person life should not be what you look like or display it should be what makes you different inside from everyone else. soo dont let advertisments buy you cause thats what they are trying to do , buy what you need and what fills your self aculization maslows theory of self fullfillment dosent say buying prodcuts would make you happy its love and belonging well i guess beloinging is where you think you have to buy that to be involved if people dont except you for who you are there not you friend. be smart not dum

-heidi rodriguez

Friday, April 3, 2009

Advertising, Consumer Culture, and Desire.

Advertising, Consumer Culture, and Desire.

The world revolves around advertisment starting with television, news papers , magazines , movie thearter and also on billaboards the list goes on, everything that starts with making money want to get noticed so they can widely produce but is that what the world is turning to all baout products, fancy cars and clothing. also advetisments do a good job by lying to its consumers by telling them there products would make them look the best or make them look like the person that is displaying their product or as popular if they yous that product. Advertisments are making an abstarct world, often a fantastic one that is situated not in the present but an imagined future of what can happen if they yous their product. they also make the prodmise of a better self image , a better apperarance more prestige and fulfillment, also many advertisments have tactics they use to interpreat there message to there consumers marketers also sometime us the techniques of gurilla marketing and viral markeing by which they tap inso social networks in which consumers communicate.

consumers went out of there way to develop rise of modernity and the historical emergence of capitalism as an economic force throughout the world capialism as a system depends on the production and consuption of large amounts of goods, well beyound whats necessary. so this tells me that the world is not buying what is necessary needs their buying to fill their happiness. Thats where individual choice is sometimes propesed in the langueage of advertisment as an enormously imporatant thing crucial to a persons happiness and to the functioning of a socety in a consumers socity, the indivdual is confronted with and surrounded by a vast assortment of goods. the characristic of these good change s time goes by constatly. many things change as we know it form kids have you ever had a favorite creal growing up and later in life you think about that and go shopping and relaise its not the same box so you wounder if thats it, you then begin to tast the cereal and it dosent tast the same form advertisment changing always trying to make it better they change the consumers view on that item and they loss business with that brand.


when consumers and advertisments change they look at it as if there making a ridse in sumerism thay are but in between ther changing the wold. there is a constisting change or renewing or old products in which change in price due to the change of making it better so we pay for them thinking and not leaving the same as is. This is in which makes the world poorer and poorer. the richer get richer and poorer get poorer. that saying is very tru do to all of these different change it never effects the rich but diffently the poor. the irse of onlince commerce sine the 1990"s had dramticall reconfigured this relationship of consumerism to space. intially, unlike buying from the store you would notice its cheaper because online consumerism promised to eliminate the necessity of bearing overhead costs of a physical retail space ( a store, a mall) for the sale of goods to conumers (while at the same time adding significant amounts for shipping to Consumers.

many products meaning change overtime too along with price such as coca- cola back in the 1890's it was used for headaches and exhaustion today children and adults drink it as if is was water the sugar contents and acids inside coca-cola make the body blod out this creates many health problems along with weight problems majority of united states is over weight due to them not knowing what there eating ro drinking there was an old saying whatyou put in your mouth is what you are. when you put tones of sugar you body will be large and it will be hard for you to do things you used to do. this can also create heart and high chlorestrail problems. so when watching an advertisment for something think about how long you want to live it helps for things that arnt good for you.


- hedy rodriguez

Sunday, March 22, 2009

Realism and perspective pgs 141-173

Realism and Perspective

realism is an improtant aspect of our sense of ethics as citizens in a world in which images proliferate as forms of communication and expression. when you look at art you and me as humans beings now whats real and whats not, but what we dont know is in abstract images and art movements have in many cases incorporated some elements of realism(emphasixing the materiality of point)for example while explicity rejecting other elements stroungly associted with realism perspective for example decribge them as trickery or illusionism so realism and abstract is not clear yet to know whats real at first when we view.

A example of realism in visual arts field is that the realist image depicts something as it would be seen by your eye. we always didnt look at art like a painting or scuptor. art never had a meaning before it was dont for example early christian art was used as away of communication or expression as time goes bye many poeple start to look at christan art as a manuscript as a function of expression of religious meanings. in many country art starting to become real like realism in 200 bce china chii dynasty was beared with his army each solider made of clay, and very different each solider different there was 7,500 soliders life size they were beared with him as a sign of protection to their emporer. art torned from something little or no meaning to something many different cultures use differently.

visual codes and historical meaning

As time goes by visual codes and historical maning change and we tend to look at images from the past differently. a viewer may make assumptions about the date of an images based not only on its content bu also on its style, medium and formal qualities. many things were used then that are used today that tells us how old a piece of art or photo real age is for example a photograph of julia margaret cameron, phmana portrailt of alice liddell,1872 inside this photo its tone is a sofe brown not used today in photos also now as sophia toning a process using a chemical secreated from cuttlefish, this made the print more resisiant to the process of decompostion over time, this toning would last longer than the black and white look. this type of chemical make the photo look atleast 50 years old maybe older, so when we look at a photo we can really tell whats real and how old somthing is by looking at it.

Pre Raphaelites and the neoclassiccities revided and reproduced an earlier set of approaches to the representation of human form, and in so doing drew on older forms and meaning to make new meaning in there comtemperary text. the term realism refers to a set of conventions or a style of art or representation that is understood at a given historical moment to accurately represent nature or the real or to convey or interpret accurate or unversal meanings about people, objects and events in the world. the goal to realist are is to represent what is seen infron of you for you to reproduce that. but in realism there is no universal standard and ideas about what constitues realism can also vary dramatically.

The perpective of the body and space in between shows how intestinly challenging it is for geometric perpective this is the length and space between eyes and hands have they have to be on point so for an artist to do this it can be very tricky to reproduce that realism they way that it is show that is why realism can be seen in so many different ways. also another thing you need to keep into consideration is when you are trying to put of whats in front of you like reproducing realism as you glance to turn you will notice inside your art you caught what your eye glances at you its very important to have nothing around while trying to produce the realism of something that way your eyes and brain only concetrartes on that pieace not several other things around. so do you think reproducing realism is trick or do you find puting it on paper easy? try and see what happen when you have things around you notice you work look deap inside it and notice shapes and colors of thing around you will contrast in your art.


-hedy rodriguez

Tuesday, March 10, 2009

The Gaze And The Others

The Gaza and the others


many advertisment use art inside their advertisments, also many of there arts are from the colonial era. Advertisments use naked women or half dressed women to sell their products such as the guess advertisment which was publised in the 1990's. This advertisment is for guess jeans and they use women who are revealed as workers in asia working in the rice paddies fields. these women are not even wearing jeans they are wearing bathing suits suits with high stokings and boots. guess jeans use these women to show that sexy women wear them but in the advertisment thier not. advertisments have been trying to give exotic experiences to their viewers that you can be whats in there advertisment. when you can not every indiviual is different.

many advertisments make there audience gaza at its viewers this makes us as vieawers direct it straight to us. An example of this is an advertisment by keri lotion the remake of ingres la grande odalisque 2006. this advertisment is a copy byjean auguste dominique, ingres la grand odalisque 1814. inside the oringinal photo is was a photo of napolean bonapartas sister the queen of naples. this photo was represented in every french salon after its completion. this painting gained a critical reception after its completion.this painting gained a critical reception , because the queen lost her empire before the painting was finished and had a forgo ownershipof the work. this photo became very poplular because it complete many sexuak pleasures so, ingres new version of the art is used to comple sexual pleasure showing women today that they can be sexy and smoth if they use this lotion they can be the girl on display. keri lotion brings forth the mens attention too because all the men in the world would want there girlfriends or wife to be that smothe and slim. not all but majoritywhat women dont know about the adveritments are that the producers of these products want to draw you attention so they bring out that image to get your attention so you as a viwer would buy their products. in the oringinal photo published in 1814 so the way the actual women should look in real life not the one displayed in 2006.

over the many years many women got upset at the fact that women needed to be naked to get in the photos. so a group of female artist activist decided to make fun of man they put the naked womens body displayed from keri lotion with the face of a gorilla writing in bug letters do women have to be naked to get into the met. meseum? stating the less than 3% of the artist in the modern art sections are women, but 83% of the nudes are female. these women reahced out and made there point out across the world why are the all of them naked it makes no sensen were artist obsessed with the nudeness of a womens body around that time.

gender and gaze has also been a crucial concept of gaze. in the hisory of art the fact that paintings were for the most part geared towards male vieawers. griselda pollock has noted in her work on modernity and the spaces of femininity, had as much to do iwth the commerce of art as it did with the social roles and sexual sterotypeof men and women. inside many painting and adverisment the gaza of looking at self along with looking directly at viewers are mulveys theory, the camera or painter is used as a tool of voyurism and sadism, disempowering those before it look. male gaza is never seen so many thorist are starting to examine the male gaza.

Friday, March 6, 2009

modernity

modernity



modernity is a term that schlors use to refer to the hisorical, cultural ,political, and economical conditions related to the enlightenment (An eighteenth- century philosophical movement) the rise of industrial society and scientific rationalism and the idea of controlling nature through technology,science and rationalism. modernization was part of instituting a capitalist economy and a liberal democacy in the united states , for the soviet union modernization in the form of industrialization and technolological advancementwas tied to a communist echos of eqaul benefit and living conditions for all citizens.

modern means many different meaning in culture and in years we use the term modern in an everyday sense to mean present or recent times or to refer to contemporary views and fashions. when it comes to art and culture germain scholar jurgen habermas explains that the concept of the modern jas been used over and overagain by societies since along time ago as late as the fifth century. modernity reached its highest during the nineteenth century and early tweentieth century with the increasing movement of poplulation from rural areas into cities.

also,many of the experiences of modernity increased urbanization, industrialism,along with technological change was linked tremendously to industrial capitalism that was supported by the ideological faith in the changes as being integral to the progress it has made. many cities are rated as different types of modern as for example new york ,chicago and paris are considered quintessentially modern, defined by architecture that capiture the echos of modernity by the usings of high tech materials such as metal and glass.



many modern ideals of the early twentieth century that master nature are made of iron,steel,glass and machine-like stuctures. one example that i think is amazing that was never built only a painting of it that you can see is made by vladimir tatlins monument to the third imternational, the modeling of this sculptor is amazing its 1,312 feet high the stucture itself consisted of a metal spirals frame at an angel thats amazings the shape of the sculptor is a cone and cube type figure. Tatlin the artist of this sculptor wanted to create the technologies the soviet unoin wanted to create in there time of transitions from scultors to arttist to poets,novels and film the world an street of many cities where becoming the age of life , with everything changing and the streets becoming busyier than ever this changed life for many individuals the new era opened up jobs the thousands of worker giving them a chance to make something of themselfs along with making money along with a career to follow around that.



spectatorship



The term spectatorship (indivdual who looks) and the spectatorship ( the practices of looking)

have added meaning that deprive specifically from film theory. not only do the spectator gaze that is contributed theough relationship between the subjects.the concept of gaze and spectatorship remain importantconrnerstones of visual studies because they prove a set of terms and methods to which is considered a aspect of looking or the viewer allowing us to consider in depth. The terms and mehtods are 1) the roles of the unconscious and desire in viewing practices. 2)the role of looking in the formation of the human subject as such. 3) the ways the looking is always a relational activity and not simply a mental activity engaged in by someone who forms internal mental representations that stand for passive image object"out there"

Disurse and power in modernity

In modernity, the gaze is constitued through a relationship of subjects defined within and through the discourse of institutions. the modern state and political systems that are dependent on bureaucracise and social instituions to function are important aspect of modernity. facaults concept of discourse is helpful to understanding how power systems work to define how things are under stood and spoken about. one of focaults topics of study for discourse was the concept of madness and the modern instuyionalzation of the idea of insanity.focalts has study many unhealthy things that human beings show that changed the world into its modern state.


-Hedy Rodriguez

Tuesday, February 17, 2009

Idelological subjects pgs 69 to 89

Reading images as idelogical subjects,





Taste can often be seen as ideology, socieites functions by looking at idelology as its natural system of their values an beliefs of that picture or image, when viewing are own ideologys its hard when looking at others it comes to us as common sense.

ideology is seen today in karl marxs theory, his theory states "that ananlyzes both the role of economics in the porgress of history and the ways that capitalism works in terms of class realtions" in other words for us to understand marxs term- the dominant social classes that own or control the newspaper,television, film and communication industries are able to control the content generated by these media forms. There are two significant alterantions to marxist theory 1 st was louis althusser statement of what it is - ideology represents the imaginary relationship of indivduals to their real conditions of existence.



In are world without ideology we would have no means of thinking about or expericencing that thing we call reality. ideoloty is necessary for our means or reality to understnd what around us. ideology speaks to us as readers and brings us to authors so we can understand the subjects that addressed to us. Its very important for us as human beings to think of the term ideology as plural . An italian marxist, Antonio gramsci, introduced the concept of hegemony in place of the concept of domination in order to help us to think about this kind of resistance.



The term hegemony emphasizes that power is not wielded by one class over another rather, power is negotiated among all classes of people. hegemonyis the push a pull method that push and pulls its way through all levels of society, not one single class "has" hegemony, rather, hegemony is a state or conditions of a culture arrived at through negotiations over meaning, laws and social relationships.



All images are encoded with meaning that is decoding by viewers. There are three methods of encoding and decoding .



#1 dominant - hegemonic reading

#2 negatiated reading

#3 oppostional reading



negotiation invokes the process of trade. today we think of it as a kind of bargaining over meaning that takes place among viewer, image and context. we use the term negotiation in a metaphorical sense to say that we often" haggle" with the dominant meaning of an image when we interpret it.

All of these different modes of engagment that i have listed are with popular culture introduced by stuart hall ( Dominant-hegemonic, negotiated, and oppositional.)




many images and pictures reapresent many meaning of our culture today for example on page 88 the advertisment ( juicy couture) uses idelolgy to draw out attention to the ways ideology draws us into consumption. the fact of this message in the advertisment shows us how juicy you can really be with the large consumption of alchol and diamonds and being famous, this message and images shows the world how different are age is from the ages of barthes. starting from are age era to the 1990's viewers who make meaning does not only through describing an experience with the image but also through reordering, redisplaying, and reusing images in new and differently meaningful ways in the reordering of everyday life.

Tuesday, February 10, 2009

Viewers Make Meaning PP49 Through 62

when you look at something do you look at the meaning of that advertisment or picture, every caputre has a meaning to it. when looking at the viewer you can understand a certain aspects of practices of looking that cannot be captured by examining the concept of the audience which is an important aspect of the act. interpellation -is another important aspect of viewing, to interpellate is to interrrupt a procedrue in order to question someone or something formally, as in a legal or gevernmental setting. This word was created in the political and media theorists in the 1970's who made the case that images interpellate viewers, around that time it showed what advertisments and picture called out to us. many advertisments do this on a daily basis, advertisments seek out you to interpellate viewer- consumers in consturcting them within "you" of the ad. many codes of meaning are used in advertisments. well to explain it to you the process of this interpellation, they are describing, an image or media text can bring out in the viewers "us" an experience of being hailed in ways that do not always promote a sense of being exactly the subject for whom the message is intended. viewers look at photography in a different way it can mean one thing to you and another meaning to another person like something that brings out love and romance you mite want to hold on to that photograpy because it give you that postive stimulus feeling inside.


producers intended meanings , who produces images, the major concept of this is major film producers or photographic producers. These producers look at the new age today and what people want to incourage them to want whats famouse like merdith levande explains in her excellent lecture about how sex sells will this is the same but visversia it flept you see not only does sex sell but what hot and famouse. For example lets look at new york city when you think of new york you think of big famouse almost like the city that never sleeps like vegas but more advertisment that what new york city is all about billboards big screen Tv's along with store along store its a chain of advertisment the world shows viewer the meaning that if they dont have that their dont popular , which make the world like it is today all about products and fancy cars or houses.


Aesthetics and Taste

Do you rember Growing up and your parents buying you something soo ugly and you would say they have no tast or dont know what in fasion today, well i do. Tast and Aesthetics are judgements about qulities such as beauty or coolness. when you think of Aesthletics you think about panting famouse art in general. Aesthetic reasons, we imply that the value of work resides in pleasure beauty, its style or the creative and technical virtuosity that went into in production.
Aesthetics have traditionally been associtated with philosopy and the arts. taste on the other hand is not smply a mattaer of individual interpretation. rather, taste is informed by experience realting to ones class. such as cultural backgrounds, education, and other aspects of identity,taste is another way to communicate it shows your identity the type of person you are. bourdrieu provided a description of tast and their origins in patterns of class distinctio. following when you say someone has good tast we may mean that they particitpate and are educated in middle-class or upper- class notion of what is aesthetically pleasing. Tast in this understanding, is something that can be something that can be learned throught contact and culture. through this we can see other cultures taste by which they like for example komar and melamid, italys most wanted painting along side the painting of a naked manaican and elvis which would be popular in america but not in italy i believe not. This also shows cultural change how different the world looks at art. throughout this reading bourdieu's theorys are used on the way viewers look at art using the word distinction, bourdieu established through extensive survey reasearch that taste is used by indivduals to enhance their postition within the social order and that distinction, is the means through which they establish thier tast as different from that of others by class. many people of higher class may find very beautful art good tast will other may find the stupid ugly things art. For example if you ever watched roseanne the tv show their is a painting a dogs playing poker they find that art their also considered lower class while her neighboor next door rich uses a large dallmation dog as a umberilla holder while her husband dan dosent understand the meaning of it that maybe its a news paper holder it shows the differents between fine art and middle class art. Bourdieu's theory goes on to explain that all aspects of life are interconnected and unified in what he called a habitus-a set of dispostitions and prefrences we share as social subjects that are related to our class postition and preferences we share as social subjects that are related to our class position, education, and social standing. this means are tast in art goes by the food we like along with the music we listen to like roseanne and her neighboor total opposites living in the same neighborhood i never got that but thats bourdiu's theory on how tast of things really are in the world.


-Heidi Rodriguez

Tuesday, February 3, 2009

"women,pop music,pornography"

Today i went to a lecture on women, pop music and pornogrphy, this lecture by meredith levande, teaches students like my self what the world and women are turning into today. levande taught me that women today in america are using their bodys and not their brains to get somewhere in the world, such as the girls from the play boy mansion they use their bodys to get richer, because that is what the world is turning into today. majority of men dont look at women the way they used to in the 40's or 50's where it was all about love and honesty. Today majority of women display themselves as naughty and dirty and thats the way men treate them because thats what they believe they want. many shows and programs have two side one that young teens dont see and one that is after hours levande explained how today after late hours you can watch uncensorde video in the clip that levande played a women who participate in the videos says its her ticket to get up in the world, its pretty sad that you have to use your body to get an inch higher into a slutty career, i mean what did the girl think she was going to be come a lawyer or doctor it makes it hard to move anywhere from where you are if you represent trash to the world. women believe the myth that women have sexual power, inwhich they can control the world with sex. They do this by their advertisments, dont get it wrong not all women act like trash to get somewhere in the world but they do evently change due to the fact that there albums arent selling enough or they need more sexy like the girl next door kind of thing that evently gives it up.

Thier are also many advertisment that use sex and pornography to sell their product, many videos suck a 50 cent in his p.i.m.p his video start off with the white ipod as a remote ummm noo their not trying to sell white ipods also women are being displayed in magazines demostarting that ipods can be a bikin hey it the new big thing it shows women and men that if they have this ipod they would be sexy or cool. many cable providers such as Direct Tv and Time Warner use famouse sexy stars to try and sell their hottest channels get it hottest meaning sex Direct Tv used beyounce in her comercial she sings let me up grade you wearing a gold slim short cut dress along with gold in her teeth at the end she state let me upgrade you to the hottest channels in cable, this shows her trying to sell her self to be to upgrade to the porn channels where they represent bootyliscous which is a pornographic film. But cable providers arent the only ones who are using sex to sell their product many resturants are to such as pizza hut, they use jessica simpson to sell thier new famouse pizza with the cheese bites as the crust she sings these cheese bites will have you walking instead of boots as she puts a pieace in a underage childs mouth with her breast hanging out soo the child wasnt intrested in the bits what do you think he was looking at umm. well this shows are world what its really coming to and levande does a magnificent job displaying the world with women, pop music and pornography.

Sunday, February 1, 2009

Learning Ideology,Image Icons and the Value of Images

How is an image icon connected to ideology? An image icon is connected to ideology by the values of images in are everyday life. icons are religous images that has sacred value, that presents universal concepts such as, emotions and meanings. For example, when you see a cross what do you think christianity or crusificion of christ. so an icon is an image and ideology is its value you us as human beings. I have also learned, that ideology is a powerful word and can be used crudely to show false representation to lure people into holding beliefs that conpromise their own intrested. ideology is to explore the meaning of images to recognize that they are produced within dynamics and social power, they also are systems of belief that exist within all cultures. ideology is seen everywhere in are lives its are values and beliefs ideologys are much like connotations that appears to be natural. ideology are produced and affirmed through the social instiutions that characerize a given society, such as family, education,medicine, the law ,the goverment, along with the entertainment industry etc...., ideology is the world of entertainment. ideologies go so far to it being are identiftication ,pictures ,video tapes anything that shows its you is your ideology and can be used as evidence in a court room. in other words ideology = images of you and your everyday life. images can be anything as far as a video, picture,camera records along with credit records and much more. A very good example of ideology would be O.J Simpsons murder trial their was a picture taken of O.J Simpsons that appeared on Times and News week Magazine , but what people dont know they made O.J face darker than it oppeared making him look evil like he would be the killer they also did this it looks like to imply that he is guilty before he even takes the stand. This shows how magazine publishers try to show the side of what they hear before they even know the truth they will do anything to sell there magazine. This example goes for advertisers to they put the best of the best artist, models and athlets along with what they advertising to make you believe that if you where to buy that product you would look or smell like that person. Advertisments and publisher try unconditonally to get into your mind to believe what they want you to believe about their product or drama on a star.

I like to think about icons as negative stimulus and at some time can be postive it is anything that gives brings back strong emotions that bring on a sense of sadness or happyness. icons can go from the littlest thing to the biggest thing in history that has a symbolic meaning to it to you.

Connotation is used strongly in the meaning of images they are used to signify cultural codes thier images that signify gendered racial, or class-specific meanings. image codes change though over different contexts, like a smile its meant many things thoughout history it could stand for a secreat like the mona lisa that emerged in the 1960's, A smile it could symbolize happiness, excitement etc ... these cultural codes have created many new meaning thorough technology to day like the smile face most seen at the end of messages. when you look into a picture or any kind of image you should always look at cultural codes meaning every little detail and what that detail could mean that would give you your value of images what that image means to you.

Thursday, January 29, 2009

Western New York Impression Prints From The Gerald Mead Collection

Art Gallery Lecture By Collecotor Gerald Mead,

Todays Lecture by Gerald Mead, made me see and visualize art in a whole new way. coming into the art gallery made me feel unsteady because i didnt know what i was looking at or looking for in the arts of the collections of gerald Mead. This lecture open and explained a whole new door for me to understand the meaning of what techniques where used from the 18 centurey to are time today. Inside todays lecture Gerald Mead explains all the different techniques used inside different process in art starting with woodcuts those who dont know what it is formally known as Xylography - is a relif printing artistic technique in printmaking in which an image is carved into the surface of a block of wood, with the printing parts remaining level with the surface while the non-printing parts are removed, typically with gouges. Other technique of art that were intrested that were explained are lithographs and silkscreens , lithographs is a method for printing using a plate or stone with a completely smooth surface. Lithography uses oils or fats and water to divide the smooth surface into hydrophobic regions which accept the ink, and hydrophilics regions which reject it and thus become the background. silkscreen are very intresting beacause their used everyday on all different materials such as t-shirts, wood , paper and different fabrics. This process is done by :

The attached stencil forms open areas of mesh that transfer ink as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil forcing or pumping ink past the threads of the woven mesh in the open areas.


Those who have not yet heard or seen any work by Gerald mead i recommend you go to one of his lectures.

Sunday, January 25, 2009

Reflection Journal Blog

The meaning of representation, denotation and connotation in visual arts has three main meanings representation is representing something of a final copy for example a painting famous person panted and it is copied in a different way for all of society to see. representation was used during a time in history for Emmett tills death. Emmett tills was a 14 year old young african american during the Jim crow laws and segregation, but little did this young boy know a whistle at a white women would lead to his last days on earth, after young emmett whistled that night later he disappeared, he was kidnapped and brutally beaten to death. after they have beat him they dumped him in the Tallahatchie river for no one to find him. family has found him after a short while. his mother was devastated, she was going to do a closed casket funeral but decided not to so the world can see the image she had in her mind and to show the world that torturing innocent people is wrong. I have learned as I have read that every picture has a meaning that is where denotation comes in it is a face value meaning of a sign like a rose as we know it is a flower. Connotation is similar like denotation it is what you see its considered a social, cultural and historical meanings that are added to a signs literal meaning. connotation can be seen in Henry Horace Roland dela portes still life painting he mimics a copy of a scene of a table set up. The elements such as food and drink convey philosophical as well as symbolic meanings, such as a transience of earthly life through the ephemeral materiality of basics.

The myths of photographic truth is using a picture in time to prove the truth of anything that is being processed, Roland Barthes goes on to explain how a photograph is perceived to be an unmediated copy of the real world , its a trace of reality and life its self for example during the holocaust many family member would send pictures of themselves to show that they are still alive for their family to know. Roland Barthes also, goes on to explain that the myths of photographic truth are used at a time of criminal use many pictures that are taken at a scene those pictures are the attorneys evidence that was there at that time and what happened.

Roland Barthes uses the term myths to explain what photographic truth can explain they say a picture says a thousand word well it does as Roland Barthes explains when a photograph is used as evidence anywhere, it is often presented as if it were incontrovertible proof that an event took place in a particular way and in that particular place. Barthes also uses several different terms to explain myths of photographic truth such as studium to describe this truth function of the photograph. The studium also refers to a photographs ability to invoke a distanced appreciation for what the image holds Roland Barthes also goes on to explain all of the new technology today that makes a photograph more photographic truth.