The Gaze And The Others

The Gaza and the others


many advertisment use art inside their advertisments, also many of there arts are from the colonial era. Advertisments use naked women or half dressed women to sell their products such as the guess advertisment which was publised in the 1990's. This advertisment is for guess jeans and they use women who are revealed as workers in asia working in the rice paddies fields. these women are not even wearing jeans they are wearing bathing suits suits with high stokings and boots. guess jeans use these women to show that sexy women wear them but in the advertisment thier not. advertisments have been trying to give exotic experiences to their viewers that you can be whats in there advertisment. when you can not every indiviual is different.

many advertisments make there audience gaza at its viewers this makes us as vieawers direct it straight to us. An example of this is an advertisment by keri lotion the remake of ingres la grande odalisque 2006. this advertisment is a copy byjean auguste dominique, ingres la grand odalisque 1814. inside the oringinal photo is was a photo of napolean bonapartas sister the queen of naples. this photo was represented in every french salon after its completion. this painting gained a critical reception after its completion.this painting gained a critical reception , because the queen lost her empire before the painting was finished and had a forgo ownershipof the work. this photo became very poplular because it complete many sexuak pleasures so, ingres new version of the art is used to comple sexual pleasure showing women today that they can be sexy and smoth if they use this lotion they can be the girl on display. keri lotion brings forth the mens attention too because all the men in the world would want there girlfriends or wife to be that smothe and slim. not all but majoritywhat women dont know about the adveritments are that the producers of these products want to draw you attention so they bring out that image to get your attention so you as a viwer would buy their products. in the oringinal photo published in 1814 so the way the actual women should look in real life not the one displayed in 2006.

over the many years many women got upset at the fact that women needed to be naked to get in the photos. so a group of female artist activist decided to make fun of man they put the naked womens body displayed from keri lotion with the face of a gorilla writing in bug letters do women have to be naked to get into the met. meseum? stating the less than 3% of the artist in the modern art sections are women, but 83% of the nudes are female. these women reahced out and made there point out across the world why are the all of them naked it makes no sensen were artist obsessed with the nudeness of a womens body around that time.

gender and gaze has also been a crucial concept of gaze. in the hisory of art the fact that paintings were for the most part geared towards male vieawers. griselda pollock has noted in her work on modernity and the spaces of femininity, had as much to do iwth the commerce of art as it did with the social roles and sexual sterotypeof men and women. inside many painting and adverisment the gaza of looking at self along with looking directly at viewers are mulveys theory, the camera or painter is used as a tool of voyurism and sadism, disempowering those before it look. male gaza is never seen so many thorist are starting to examine the male gaza.